Founded by a team of seasoned real estate professionals and sales and development executives, Markondo is a data-driven technology startup that aggregates real estate listings by developers and offers real-time information for the real estate brokerage and investment global communities. Thus, bridging the gap between developers and brokers across international borders.
How can a prop-tech startup tell a clear and powerful story which combines the worlds of technology, marketplaces, and the real estate industry? With their promising B2B marketing tool for industry professionals, Markondo needed to set up their brand in a way that will effectively communicate their vision, mission, and unique added value. The main challenge was to design a unified identity that will look and feel focused and encompassing.
It began with the company name itself – combining the words “Marketplace” and “Condominiums” into “Markondo.” Considering their global target audience – “Mondo” is also Italian for “world.” It then continued to logo design – which includes a circle that looks both close and open. As a marketplace for global real estate professionals, the circle not only represents the globe but more than that – “closing the circle” is bringing the sides together, while “keeping the circle open” is an invitation for future additional opportunities. Our solution than continued to web design and development, alongside other company assets, including contributions to the product MVP design and development. Overall, our team acted as creative advisors, branding experts, web designers, and consultants for marketing and go-to-market strategies,
Markondo soft-launched their beta product in late 2020 and pretty quickly started to gain business traction. The overall company appearance, website, and branding which we helped design was able to support Markondo in instilling a sense of trust and confidence among early business partners, which they acquired. Markondo continued to grow internationally with its vision of helping international brokers and developers buy and sell real estate without the limitations and complications that traditionally exist when conducting business across countries.
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