Unlocking the Story  Behind the Data

VISIT WEBSITE

Client

Screen Engine/ASI

Industry

Technology

Market

EMEA
North America

Services

Design & Creative

About Screen Engine/ASI

Screen Engine/ASI is a research and data analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries. Serving as a client-oriented resource for marketing research and insights, the company emphasizes expertise across the four screens of media: theatrical movies, television, computer, and mobile. Their approach helps clients identify opportunities, mitigate risks, and make data-driven decisions with confidence.

The Opportunity & Challenge

Screen Engine/ASI is more than a research firm – they are strategic partners who turn data into actionable insights, predictive guidance, and compelling stories that drive creative and business decisions. With a growing global presence and specialized divisions like Tapestry, Coherency, ticktBox, and engineworks, the brand faced challenges in communicating its strategic depth, broad expertise, and global scale. It sought to go beyond research by highlighting its advisory role, methodological rigor, and extensive reach. At the same time, humanizing the brand by showcasing its diverse, expert team and modernizing digital infrastructure – through its website and CRM – was essential to better engage a worldwide client base. The goal: convey complexity, innovation, and scale while maintaining a human, approachable identity.

Brand Strategy & Identity

We distilled Screen Engine/ASI’s positioning into a central narrative  - “unlocking the story behind the data” – which served as the foundation for all strategic and creative work. This included developing a visual identity that blends authority, clarity, and personality through clean typography, expressive iconography,  and research-themed accent colors. Comprehensive brand guidelines were created to ensure consistency across reports, presentations, digital platforms, and internal communications. Additionally, we defined a tone of voice that balances analytical rigor with human insight, capturing both the firm’s extensive expertise and approachable nature.

Digital Experience  & Web Presence

We designed and built a scalable, user-friendly website to showcase Screen Engine/ASI’s global expertise and digital transformation, featuring unified navigation that brings together its multiple divisions while highlighting their specialized capabilities. The site emphasizes credibility and methodological rigor by showcasing key metrics such as respondent numbers, global panels, and market coverage.  To humanize the brand, we introduced team spotlights and diversity features that highlight employees’ backgrounds and personalities, reinforcing that people are the company’s greatest asset. Integrated news, updates, and thought leadership content help activate the brand and maintain engagement with a global client base, while CRM integration via Airtable streamlines stakeholder management, client communications, and internal workflows.

Brand Activation & Communication

We activated the refreshed brand through multi-channel initiatives designed to amplify visibility and reinforce Screen Engine/ASI’s strategic positioning, including staff interviews, content campaigns, and social media efforts that highlighted the human stories behind the analytics. Client communications and marketing materials were aligned with the new visual identity to ensure consistency and clarity, while press outreach and thought leadership integration helped elevate international brand perception and strengthen  the company’s role as a trusted voice in entertainment  and media analytics.

THE IMPACT

Our collaboration helped Screen Engine/ASI articulate its strategic, analytical, and human strengths on a global scale through the development of a modern, authoritative brand identity that balances rigor, creativity, and personality. We built a scalable digital ecosystem that supports enhanced website functionality, CRM integration, and global client engagement, while also elevating employee visibility and reinforcing the value of the people behind the insights. These efforts enhanced brand activation and shifted client perception, positioning Screen Engine/ASI as a trusted, internationally recognized strategic partner in entertainment and media analytics.

Showcasing the Team  & Increasing Engagement

To highlight the human dimension, Plus972 collaborated with Screen Engine/ASI to create employee-focused content and experiences, including profiles, interviews, and spotlight features that celebrated the team’s diverse backgrounds, expertise, and unique personalities. Internal and external communications were crafted to emphasize individual and collective contributions, fostering deeper engagement and a stronger sense of community. As a result, Screen Engine/ASI reported increased employee engagement, heightened recognition of the team’s global impact, and a strengthened internal culture that underscored the people behind the company’s success.

A Platform for Global Storytelling

Screen Engine/ASI now operates with a cohesive, internationally resonant brand ecosystem that integrates strategy, digital experience, creative communications, and employee engagement. By combining methodological rigor with human storytelling, they are able to showcase complex, multi-layered expertise while celebrating the people who drive their global success.