A team of global footprint

Reuben is the Founder & CEO of Plus972, a fully-integrated boutique branding and marketing agency, headquartered in New York City with a global presence across North America, Europe, and Asia. He has an entrepreneurial spirit and a progressive philosophy focused on integration, collaboration, and crafting custom solutions for client’s needs, which he has integrated into the Plus972 mission.

Assaf helps companies grow with strategic advisory, storytelling, marketing planning and execution, business development, pitch practice, and more. Assaf is devoted to connect people to Israel's startup culture, and is a known speaker on this topic.

Holly works collaboratively with the Plus972 team to strategize and develop long-term plans that usher in new levels of productivity and success for the agency. As an educator and an expat, Holly welcomes a challenge and is accustomed to developing innovative solutions to any issue that might crop up.

Isabelle uses her craft for storytelling and her keen eye for detail to build strategic client relationships that facilitate the growth of each client's unique brand voice. Isabelle thrives at the junction of creativity and personal connection — she is happiest when clients are content, projects are in order, and she has time for the growing collection of books on her desk.

Serhii is an accomplished Project Manager with a strong academic foundation in Business Management. With seven years of hands-on experience in the field, Serhii brings a wealth of knowledge and expertise to every project undertaken. Motivated by a passion for efficient project execution and a keen eye for detail, Serhii has consistently delivered outstanding results throughout his career.

Kateryna has extensive experience in translating business needs into actionable plans, managing stakeholders, and delivering high-quality products in complex environments while enhancing user experience.

Aniket Lotake is a passionate and diligent UX/UI and Visual Designer who creates usable, equitable, enjoyable, and useful products for users through innovative problem-solving and collaborative planning. Aniket always seeks to learn new techniques, different approaches and to grow continuously to provide innovative solutions to the success of the agency.

Hamad is a veteran system architect who has worked with wide range of public and private organizations. His experience ranges from building enterprise-grade applications to consumer-centric platforms serving millions of users.

Marcos is a former small business owner and accounting specialist with 15+ years of experience in bookkeeping, payroll, and financial reporting. Focused on modernizing processes and implementing technology solutions to improve accuracy and efficiency.

Oleh is an expert in recruitment, HR, and law with 10+ years of experience. He builds international teams worldwide and handles everything from legal matters to HR and team development. Basically, if it involves people, contracts, or growth—he’s on it.

Vanessa is a Ukrainian designer who helps to understand how a brand can express itself through visual communication and identity. She finds great joy in the investigative journey of understanding a brand's core and the creative process of ideation. She has a multifaceted experience in graphic design and can find a strategic solution for any type of design challenge

Gaya is an alumna of the Robert H. Smith School of Business at the University of Maryland, College Park. In addition to her business and managerial interests, she has developed a website that integrates gamification into personal development, aiming to empower individuals to thrive.

Ana Rita is a Web and Visual designer who enjoys every aspect of design. With experience in creating intuitive and engaging digital experiences, she’s great at multitasking and designing user-friendly interfaces that blend aesthetics with functionality.

Marlene is a creative and detail-oriented graphic and communication designer with a strong background in social media and editorial design. With experience in both agency and corporate environments, she has worked on diverse projects, crafting compelling visuals that enhance brand storytelling. Passionate about design that resonates, she combines strategic thinking with artistic expertise to create impactful and engaging content.

Cristiana is a Creative Project Manager who bridges the gap between vision and execution, turning creative concepts into structured deliverables across digital, print, and branding initiatives. With a background in design and a passion for process, she ensures that every project is thoughtfully guided from concept to completion — on time, on brand, and always with creative integrity at its core.

Cat is an art director and motion designer specializing in solving complex communication challenges. Combining strategy, design, and movement, she creates compelling visual narratives that simplify ideas, captivate audiences, and elevate brands globally.

Carolina is a multidisciplinary designer driven by curiosity and a love for creative problem-solving. She brings ideas to life through thoughtful visuals that connect strategy, storytelling, and design. Whether crafting a brand identity or sketching concepts, she’s passionate about communicating in ways that feel human, honest, and meaningful.