Our Team

One team, with a global footprint

Our collaboration spans the globe. With a fully remote international team, we stay agile, dynamic, and consistently productive.
Team members from around the world bring diverse backgrounds, cultures, and talentscontributing perspectives that wouldn’t be possible in a traditional office setting.

Our Leadership

Reuben Ben-Yehuda

Founder & CEO

Reuben is the Founder & CEO of Plus972, a fully-integrated boutique branding and marketing agency, headquartered in New York City with a global presence across North America, Europe, and Asia. He has an entrepreneurial spirit and a progressive philosophy focused on integration, collaboration, and crafting custom solutions for client’s needs, which he has integrated into the Plus972 mission.

Located in: New York City, USA

Holly Griffith

Director of Operations

Holly works collaboratively with the Plus972 team to strategize and develop long-term plans that usher in new levels of productivity and success for the agency. As an educator and an expat, Holly welcomes a challenge and is accustomed to developing innovative solutions to any issue that might crop up.

Located in: Rome, Italy

Assaf Luxembourg

Partner

Assaf helps companies grow with strategic advisory, storytelling, marketing planning and execution, business development, pitch practice, and more. Assaf is devoted to connect people to Israel's startup culture, and is a known speaker on this topic.

Located in: Tel Aviv, Israel

Reuben Ben-Yehuda

Founder & CEO

Located in: New York City, USA

Holly Griffith

Director of Operations

Located in: Rome, Italy

Assaf Luxembourg

Partner

Located in: Tel Aviv, Israel

Reuben Ben-Yehuda

Founder & CEO

Located in: New York City, USA

Holly Griffith

Director of Operations

Located in: Rome, Italy

Assaf Luxembourg

Partner

Located in: Tel Aviv, Israel

Founder & CEO

Reuben Ben-Yehuda

Director of Operations

Holly Griffith

Partner

Assaf Luxembourg

Founder & CEO

Reuben Ben-Yehuda

Director of Operations

Holly Griffith

Partner

Assaf Luxembourg

Founder & CEO

Reuben Ben-Yehuda

Director of Operations

Holly Griffith

Partner

Assaf Luxembourg

Our Team

Ana Rita Santos

UX/UI Designer

Ana Rita is a Web and Visual designer who enjoys every aspect of design. With experience in creating intuitive and engaging digital experiences, she’s great at multitasking and designing user-friendly interfaces that blend aesthetics with functionality.

Located in: Lisbon, Portugal

Catarina Mestre

Lead Digital and Motion Designer

Cat is an art director and motion designer specializing in solving complex communication challenges. Combining strategy, design, and movement, she creates compelling visual narratives that simplify ideas, captivate audiences, and elevate brands globally.

Located in: Lisbon, Portugal

Chlory Sinoy-Balana

Ecommerce & Shopify Assistant

Chlory is an Ecommerce & Shopify Assistant who thrives in the fast-paced world of online retail. With hands-on experience managing e-commerce accounts and supporting well-known brands, she brings versatility, precision, and a strong eye for detail. Chlory is dedicated to keeping operations seamless and efficient, ensuring that every aspect of the e-commerce process runs smoothly.

Located in: Valencia City, Philippines

Cristiana Camarinha

Creative Project Manager

Cristiana is a Creative Project Manager who bridges the gap between vision and execution, turning creative concepts into structured deliverables across digital, print, and branding initiatives. With a background in design and a passion for process, she ensures that every project is thoughtfully guided from concept to completion — on time, on brand, and always with creative integrity at its core.

Located in: Porto, Portugal

Gaya Shechter

Account Manager

Gaya is an alumna of the Robert H. Smith School of Business at the University of Maryland, College Park. In addition to her business and managerial interests, she has developed a website that integrates gamification into personal development, aiming to empower individuals to thrive.

Located in: New York, USA

Hamad Khan

Technical Consultant

Hamad is a veteran system architect who has worked with wide range of public and private organizations. His experience ranges from building enterprise-grade applications to consumer-centric platforms serving millions of users.

Located in: Karachi, Pakistan

Kateryna Brik

Senior Project Manager

Kateryna has extensive experience in translating business needs into actionable plans, managing stakeholders, and delivering high-quality products in complex environments while enhancing user experience.

Located in: Kyiv, Ukraine

Marcos Duran

Accounting Manager

Marcos is a former small business owner and accounting specialist with 15+ years of experience in bookkeeping, payroll, and financial reporting. Focused on modernizing processes and implementing technology solutions to improve accuracy and efficiency.

Located in: New York City, USA

Marlene Viana Rodrigues

Graphic Designer

Marlene is a creative and detail-oriented graphic and communication designer with a strong background in social media and editorial design. With experience in both agency and corporate environments, she has worked on diverse projects, crafting compelling visuals that enhance brand storytelling. Passionate about design that resonates, she combines strategic thinking with artistic expertise to create impactful and engaging content.

Located in: Lisbon, Portugal

Matt Lawson

International Digital Marketing Strategist

Matt is our International Digital Marketing Strategist who blends data-driven research with creative strategy to implement impactful multi-channel campaigns. Focused on optimization and engagement, he helps brands cut through the noise and navigate the ever-evolving digital landscape.

Located in: Lisbon, Portugal

Serhii Svyrydenko

Project Manager/Web Developer

Serhii is an accomplished Project Manager with a strong academic foundation in Business Management. With seven years of hands-on experience in the field, Serhii brings a wealth of knowledge and expertise to every project undertaken. Motivated by a passion for efficient project execution and a keen eye for detail, Serhii has consistently delivered outstanding results throughout his career.

Located in: Valencia, Spain

Vanessa Maslyvets

Graphic/Brand Designer

Vanessa is a Ukrainian designer who helps to understand how a brand can express itself through visual communication and identity. She finds great joy in the investigative journey of understanding a brand's core and the creative process of ideation. She has a multifaceted experience in graphic design and can find a strategic solution for any type of design challenge

Located in: Lviv, Ukraine