Reuben is the Founder & CEO of Plus972, a fully-integrated boutique branding and marketing agency, headquartered in New York City with a global presence across North America, Europe, and Asia. He has an entrepreneurial spirit and a progressive philosophy focused on integration, collaboration, and crafting custom solutions for client’s needs, which he has integrated into the Plus972 mission.

Reuben Ben-Yehuda

Founder & CEO

Expertise: Real Estate

Located in: New York City, USA

Assaf helps companies grow with strategic advisory, storytelling, marketing planning and execution, business development, pitch practice, and more. Assaf is devoted to connect people to Israel's startup culture, and is a known speaker on this topic.

Expertise: Technology

Located in: Tel Aviv, Israel

Holly works collaboratively with the Plus972 team to strategize and develop long-term plans that usher in new levels of productivity and success for the agency. As an educator and an expat, Holly welcomes a challenge and is accustomed to developing innovative solutions to any issue that might crop up.

Holly Griffith

Director of Operations

Expertise: Community

Located in: Rome, Italy

Never confined to a singular medium, Djiun’s work transcends convention and focuses on conceptual storytelling. His extensive body of work has spanned from fashion advertising to publications, and has even led to developing tech companies.

Djiun Wang

Creative and Art Director

Expertise: Lifestyle

Located in: New York City, USA

Isabelle uses her craft for storytelling and her keen eye for detail to build strategic client relationships that facilitate the growth of each client's unique brand voice. Isabelle thrives at the junction of creativity and personal connection — she is happiest when clients are content, projects are in order, and she has time for the growing collection of books on her desk.

Isabelle Sinclair

Account Manager

Expertise: Corporate

Located in: New York City, USA

Serhii is an accomplished Project Manager with a strong academic foundation in Business Management. With seven years of hands-on experience in the field, Serhii brings a wealth of knowledge and expertise to every project undertaken. Motivated by a passion for efficient project execution and a keen eye for detail, Serhii has consistently delivered outstanding results throughout his career.

Serhii Svyrydenko

Project Manager/Web Developer

Located in: Valencia, Spain

Aniket Lotake is a passionate and diligent UX/UI and Visual Designer who creates usable, equitable, enjoyable, and useful products for users through innovative problem-solving and collaborative planning. Aniket always seeks to learn new techniques, different approaches and to grow continuously to provide innovative solutions to the success of the agency.

Aniket Lotake

UX/UI Designer

Located in: Pune, India

Hamad is a veteran system architect who has worked with wide range of public and private organizations. His experience ranges from building enterprise-grade applications to consumer-centric platforms serving millions of users.

Hamad Khan

Technical Consultant

Located in: Karachi, Pakistan

Saad is a developer and software architect who specializes in web and digital technologies and enterprise solutions. Having worked on countless projects in the last decade, Saad thrives to go the extra mile to deliver results that are beyond expectations. His superpower is that he'll come up with a solution to any tech problem you throw at him, no matter what it is.

Saad Mughal

Technical Consultant

Located in: Karachi, Pakistan

Solomiia has worked on dozens of different design projects, creating animations anywhere from 5 seconds to 30 minutes in length. Her specialty is creating engaging content and animations, bringing a company's logo and mission to life. She combines creativity with impactful design solutions, and in her spare time, she actively contributes to Ukrainian volunteer initiatives.

Solomiia Shalaiska

Motion Graphics Designer

Located in: Kyiv, Ukraine

Michele is a half-Ecuadorian, half-Swiss designer & project manager. With an architectural background and an emphasis on storytelling, she strives to deliver creative solutions and meaningful experiences.

Michele Voit

Project Manager

Located in: Copenhagen, Denmark

Ilse Prinsen

Marketing Consultant

Located in: New York City, USA

Conchita, with 3 years of experience in finance, specializes in portfolio management and data analysis. In addition to her dedication to optimizing accounting workflows at Plus972, she advocates for equality through her passion for reading and feminism.

Conchita Fernández

Bookkeeper / In-House Accountant

Located in: Turin, Italy

Meet Berat, an accomplished identity designer with a true passion for crafting visual narratives that truly resonate.
Possessing a discerning eye for aesthetics and an unwavering love for meaningful design, they specialize in developing distinct brand identities that leave a lasting impression.

Berat Llapashtica

Identity designer

Located in: Prishtine, Kosovo

Vanessa is a Ukrainian designer who helps to understand how a brand can express itself through visual communication and identity. She finds great joy in the investigative journey of understanding a brand's core and the creative process of ideation. She has a multifaceted experience in graphic design and can find a strategic solution for any type of design challenge

Vanessa Maslyvets

Graphic/Brand Designer

Located in: Lviv, Ukraine

Kateryna Brik

Kateryna has extensive experience in translating business needs into actionable plans, managing stakeholders, and delivering high-quality products in complex environments while enhancing user experience.

Kateryna Brik

Web Project Manager

Located in: Kyiv, Ukraine

Jaeho Jay Sohn

Jay Sohn is a graphic designer who has experience working with a variety size of companies from global corporations to boutiques in the areas of branding, specifically brand identity and key visual, and also, graphic design, packaging design, and environmental design.

Jaeho Jay Sohn

Graphic Designer

Located in: Seoul, South Korea

I am a visual storyteller and producer passionate about turning ideas into marketable visual stories.
I have worked for companies such as The Wall Street Journal and Lionsgate, where I learned production management, video editing, and how to be a team player. I have also directed multiple short narrative and documentary films that have premiered at The Big Apple Film Festival (2021, 2023) and Soho International Film Festival (2023) in New York.

Slav Velkov

Junior Production Manager

Located in: New York City, USA

Olivia’s superpower is her ability to listen. As a connector of people and resources, she thrives in creative environments where brand success does not have a singular appearance, but instead requires a unique set of goals and a team of storytellers to be measured, achieved, and sustained.

Olivia Picchione

Business Development

Located in: New York City, USA

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