Our Leadership

Reuben Ben-Yehuda

Founder & CEO

Reuben is the Founder & CEO of Plus972, a fully-integrated boutique branding and marketing agency, headquartered in New York City with a global presence across North America, Europe, and Asia. He has an entrepreneurial spirit and a progressive philosophy focused on integration, collaboration, and crafting custom solutions for client’s needs, which he has integrated into the Plus972 mission.

Located in: New York City, USA

Holly Griffith

Director of Operations

Holly works collaboratively with the Plus972 team to strategize and develop long-term plans that usher in new levels of productivity and success for the agency. As an educator and an expat, Holly welcomes a challenge and is accustomed to developing innovative solutions to any issue that might crop up.

Located in: Rome, Italy

Assaf Luxembourg

Partner

Assaf helps companies grow with strategic advisory, storytelling, marketing planning and execution, business development, pitch practice, and more. Assaf is devoted to connect people to Israel's startup culture, and is a known speaker on this topic.

Located in: Tel Aviv, Israel

Reuben Ben-Yehuda

Founder & CEO

Reuben is the Founder & CEO of Plus972, a fully-integrated boutique branding and marketing agency, headquartered in New York City with a global presence across North America, Europe, and Asia. He has an entrepreneurial spirit and a progressive philosophy focused on integration, collaboration, and crafting custom solutions for client’s needs, which he has integrated into the Plus972 mission.

Located in: New York City, USA

Holly Griffith

Director of Operations

Holly works collaboratively with the Plus972 team to strategize and develop long-term plans that usher in new levels of productivity and success for the agency. As an educator and an expat, Holly welcomes a challenge and is accustomed to developing innovative solutions to any issue that might crop up.

Located in: Rome, Italy

Assaf Luxembourg

Partner

Assaf helps companies grow with strategic advisory, storytelling, marketing planning and execution, business development, pitch practice, and more. Assaf is devoted to connect people to Israel's startup culture, and is a known speaker on this topic.

Located in: Tel Aviv, Israel

Reuben Ben-Yehuda

Founder & CEO

Reuben is the Founder & CEO of Plus972, a fully-integrated boutique branding and marketing agency, headquartered in New York City with a global presence across North America, Europe, and Asia. He has an entrepreneurial spirit and a progressive philosophy focused on integration, collaboration, and crafting custom solutions for client’s needs, which he has integrated into the Plus972 mission.

Located in: New York City, USA

Holly Griffith

Director of Operations

Holly works collaboratively with the Plus972 team to strategize and develop long-term plans that usher in new levels of productivity and success for the agency. As an educator and an expat, Holly welcomes a challenge and is accustomed to developing innovative solutions to any issue that might crop up.

Located in: Rome, Italy

Assaf Luxembourg

Partner

Assaf helps companies grow with strategic advisory, storytelling, marketing planning and execution, business development, pitch practice, and more. Assaf is devoted to connect people to Israel's startup culture, and is a known speaker on this topic.

Located in: Tel Aviv, Israel

Founder & CEO

Reuben Ben-Yehuda

Director of Operations

Holly Griffith

Partner

Assaf Luxembourg

Founder & CEO

Reuben Ben-Yehuda

Director of Operations

Holly Griffith

Partner

Assaf Luxembourg

Founder & CEO

Reuben Ben-Yehuda

Director of Operations

Holly Griffith

Partner

Assaf Luxembourg

Our Team

Ana Rita Santos

UX/UI Designer

Ana Rita is a Web and Visual designer who enjoys every aspect of design. With experience in creating intuitive and engaging digital experiences, she’s great at multitasking and designing user-friendly interfaces that blend aesthetics with functionality.

Located in: Lisbon, Portugal

Chlory Sinoy-Balana

Ecommerce & Shopify Assistant

Chlory is an Ecommerce & Shopify Assistant who thrives in the fast-paced world of online retail. With hands-on experience managing e-commerce accounts and supporting well-known brands, she brings versatility, precision, and a strong eye for detail. Chlory is dedicated to keeping operations seamless and efficient, ensuring that every aspect of the e-commerce process runs smoothly.

Located in: Valencia City, Philippines

Hamad Khan

Technical Consultant

Hamad is a veteran system architect who has worked with wide range of public and private organizations. His experience ranges from building enterprise-grade applications to consumer-centric platforms serving millions of users.

Located in: Karachi, Pakistan

Kateryna Brik

Senior Project Manager

Kateryna has extensive experience in translating business needs into actionable plans, managing stakeholders, and delivering high-quality products in complex environments while enhancing user experience.

Located in: Kyiv, Ukraine

Matt Lawson

International Digital Marketing Strategist

Matt is our International Digital Marketing Strategist who blends data-driven research with creative strategy to implement impactful multi-channel campaigns. Focused on optimization and engagement, he helps brands cut through the noise and navigate the ever-evolving digital landscape.

Located in: Lisbon, Portugal

Serhii Svyrydenko

Project Manager/Web Developer

Serhii is an accomplished Project Manager with a strong academic foundation in Business Management. With seven years of hands-on experience in the field, Serhii brings a wealth of knowledge and expertise to every project undertaken. Motivated by a passion for efficient project execution and a keen eye for detail, Serhii has consistently delivered outstanding results throughout his career.

Located in: Valencia, Spain

UX/UI Designer

Ana Rita Santos

Ecommerce & Shopify Assistant

Chlory Sinoy-Balana

Technical Consultant

Hamad Khan

Senior Project Manager

Kateryna Brik

Kateryna Brik
International Digital Marketing Strategist

Matt Lawson

Project Manager/Web Developer

Serhii Svyrydenko

Recognition

Our revolutionary design is recognized around the world

Our commitment to quality, technical precision, and design excellence has earned us some of the world’s most prestigious design awards.

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