Overview
Migrating from Webflow to WordPress can feel like a daunting task, but with the right strategy, tools, and expertise, you can smoothly transition to a more flexible, scalable, and SEO-friendly platform. Whether you’re looking to expand functionality, improve performance, or simplify content management, this guide walks you through each step of the migration process and helps you decide when professional help is worth the investment.
Why Migrate from Webflow to WordPress?
Webflow is a powerful visual builder with excellent design capabilities. However, many businesses eventually reach a point where they need more flexibility, advanced plugins, and deeper integrations that WordPress offers.
Here’s why many brands make the switch:
- Greater customization: WordPress offers endless design and functionality options through themes and plugins.
- Content scalability: Easier management for blogs, products, and dynamic content.
- Cost efficiency: WordPress hosting and development are often more affordable in the long run.
- SEO flexibility: More advanced optimization tools and better control over metadata, schema, and technical SEO.
- Community and support: A massive global community and thousands of developers ensure continuous support and innovation.
That said, migration isn’t just a simple “copy and paste” job – it requires careful planning and attention to detail to maintain your design, content, and SEO rankings.
Step-by-Step Migration Guide
Step 1. Plan the Migration
Define what you’ll move — pages, assets, blog content — and how they’ll be rebuilt.
Key steps:
- Export your sitemap and review analytics to identify important pages.
- Choose hosting and determine whether you’ll use a theme, builder, or custom design.
- Plan URL redirects to preserve SEO.
Step 2. Export Content from Webflow
Webflow lets you export static assets and CMS data.
- Manual: Export HTML, images, and CMS items (CSV).
- Developer-assisted: Needed for complex CMS, forms, or animations to ensure structure and relationships remain intact.
Step 3. Set Up WordPress
Install WordPress on your chosen host and configure essential plugins (SEO, security, caching).
If the design or functionality is complex, a developer can set up custom post types, ACF fields, and tailored workflows for your content.
Step 4. Rebuild the Design
Recreate layouts using:
- Page builders (Elementor, Gutenberg) for simple sites.
- Custom themes for performance, branding, and pixel-perfect replication.
At Plus972, we typically build custom themes to balance aesthetics, performance, and scalability.
Step 5. Import and Optimize Content
Use tools like WP All Import to import Webflow CSV data, mapping titles, images, and meta fields.
Manually copy over static content if needed, and check links, formatting, and image optimization before publishing.
Step 6. Configure SEO and Redirects
- Set up 301 redirects for old Webflow URLs.
- Reapply metadata and schema using plugins like Yoast SEO or Rank Math.
- Resubmit your sitemap to Google Search Console.
Step 7. Test and Launch
Review all pages, links, and forms. Test on multiple devices.
Optimize speed with caching and compression, connect analytics, and update your domain DNS when ready to go live.
When to Hire a Professional
Hire experts if your site includes:
- CMS collections or dynamic content
- Complex animations or form logic
- SEO-sensitive structures and backlinks
- Custom design requirements
A developer ensures accurate data transfer, optimized code, and minimal downtime.
Why Choose Plus972 for Your Migration
Plus972 specializes in seamless Webflow-to-WordPress transitions.
We combine design precision with technical expertise to deliver fast, secure, and SEO-friendly WordPress sites.
Our approach includes:
- Custom development for unique layouts
- SEO-preserving redirects and optimization
- End-to-end QA and post-launch support
Ready to Migrate?
Simplify your move from Webflow to WordPress with a team that handles every step from planning to launch.
Contact Plus972 today for a consultation and discover how we can help your business scale with WordPress.