When seasoned experts embark on a new business journey, there is an obvious tension between the founders’ persona and reputation, and the new business as a self-standing brand. Such is the case with BZH Capital Partners, which was founded by Edoardo Levy, who has decades of experience and a track record in alternative investment strategies. Another challenge for such ventures is to be able to rely not only on good service providers but also and mainly on trusted advisors and business partners for the journey, who are aligned with achieving long-term growth. In the case of BZH, that’s exactly what Plus972 was hired for.