Defining a Cohesive Identity for Witnick Real Estate Partners
VISIT WEBSITEClient
Witnick
Industry
- Real Estate
Market
- North America
Services
- Brand Strategy & Activation
- Design & Creative
About Witnick
Witnick Real Estate Partners (“WREP”) is a fully integrated real estate company dedicated to maximizing the performance of multi-family and mixed-use properties. With an expanding portfolio and growing presence in key urban markets, Witnick required a unified, professional brand system that could establish credibility with investors, resonate with tenants, and scale as the firm expands its footprint.
the challenge
In an increasingly global and competitive real estate environment, Witnick needed to unify its brand across physical, digital, and environmental touchpoints, while projecting professionalism to international investors and remaining accessible to tenants and partners. The brand also had to scale seamlessly across diverse channels – from office signage to digital flyers – without losing consistency or impact. The key challenge was creating a flexible yet cohesive brand system that worked across boardrooms, building signage, digital campaigns, and everyday communications, ensuring every interaction reinforced Witnick’s credibility.
Plus972 partnered with Witnick to build a comprehensive brand system that translates consistently across media and geographies:
Brand Foundations
Developed comprehensive brand guidelines to ensure visual and verbal consistency across all channels, establishing clear standards for typography, color, and usage. This created a scalable system that enables Witnick’s internal and external teams to maintain brand integrity across every touchpoint.
Corporate Communications Suite
Designed business cards, stationery – including notepads, envelopes, and letterheads – and email signatures to unify day-to-day interactions with stakeholders, building a professional toolkit that reflects Witnick’s reliability across both local tenant notices and global investor communications.
Digital & Marketing Assets
Produced digital flyers and templates to support property marketing and investor updates, ensuring all assets are adaptable for different markets and communication contexts while maintaining brand consistency.
Office & Environmental Branding
Designed signage for Witnick’s new office, bringing the brand to life in a physical space and aligning the environment with the firm’s professional, growth-oriented identity – creating a consistent experience from digital touchpoints to in-person interactions.
the impact
The result is a multi-channel, globally adaptable brand system that positions Witnick as a modern, professional, and growth-ready real estate firm. A cohesive identity ensures clear communication across all audiences - from local tenants to international investors - while a scalable design toolkit streamlines marketing and operational efforts for greater efficiency and consistency. Environmental branding reinforces credibility in physical spaces, making the brand experience seamless from the first email to an in-person office meeting. By harmonizing design, strategy, and execution, Plus972 helped Witnick build a sophisticated brand platform capable of supporting its growth and engaging stakeholders across borders.
The result is a multi-channel, globally adaptable brand system that positions Witnick as a modern, professional, and growth-ready real estate firm. A cohesive identity ensures clear communication across all audiences - from local tenants to international investors - while a scalable design toolkit streamlines marketing and operational efforts for greater efficiency and consistency. Environmental branding reinforces credibility in physical spaces, making the brand experience seamless from the first email to an in-person office meeting. By harmonizing design, strategy, and execution, Plus972 helped Witnick build a sophisticated brand platform capable of supporting its growth and engaging stakeholders across borders.
A Brand Built for Growth and Global Relevance
A detailed brand book provides clear guidelines for internal teams and external partners, enabling scalable storytelling across markets and ensuring brand consistency. From stationery and business cards to digital flyers and email signatures, every corporate and digital asset reinforces Witnick’s professionalism. Environmental branding - including office signage and physical applications - strengthens the brand’s presence in the spaces where business happens, seamlessly bridging the gap between digital identity and real-world impact.
Our impact
+20
Expanded customer base across countries
+15
Featured in international press and worn by celebrities in the US, Europe & Asia
+10
Awards in branding and digital excellence
-
Palm Beach
Launch showcase & luxury brand activation
-
New York City
Atelier location & strong NYFW presence
-
Global Presence
Celebrity styling at major red carpet events
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