About Solo Rugs
Solo Rugs is a manufacturer and wholesaler of artisan, handmade rugs from around the world, providing a unique selection with a wide array of designs, styles, and sizes all in one place. With 50 years of experience in the rug industry, Solo Rugs use traditional techniques and sustainable methods to make authentic hand-knotted rugs more accessible than ever through e-commerce and a network of design vendors.
Branding | Marketing | Web
Defining the brand's message
Solo Rugs approached Plus972 with the challenge of coherently brand a variety of products that represent different stories, individuality, country of origins, and different value propositions. More than that, the challenge includes appealing those diverse products to large distribution channels and individual clients at the same time and presenting an “American story” by staying true to their roots and values.
Laying the foundation
Our team helped in many aspects, from brand development, storytelling, and content creation to visual content management, POS graphics, packaging design, signage production, and direct mailing, as well as online campaigns, website conversion optimizations, and beyond. We also developed marketing strategies and materials geared towards showing their retail partners that they are here to sustain them, rather than compete, thus generating trust and loyalty in their network. In addition, we developed a transparent sourcing strategy that enhanced good business practices.
New Revenue Streams
Solo Rugs were able to create a natural positioning in the market as a leading manufacturer, importer, and retailer. Our initiatives on the B2B and B2C side helped increase their revenues tremendously, and their overall online searchability improved significantly, in large part due to our rebranding efforts, content marketing, and strategic CTA placements. Today, Solo Rugs are the single most important direct manufacturer and importer on the east coast of the US, counting over 200 points of sales in large distribution partners and traditional stores.
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