Precious jewels
since 1845

About

Piranesi has been crafting exquisite jewelry since 1845, combining heritage Italian craftsmanship with timeless design. With a portfolio of iconic pieces and a history of artisanal excellence, Piranesi sought to extend its reach beyond Italy to connect with discerning customers around the world.

The Challange

Piranesi’s international growth required more than beautiful jewelry, it demanded a digital and brand experience that resonates across cultures. The challenge was to translate the elegance, history, and craftsmanship of Piranesi into a platform suitable for global audiences while managing the complexities of international e-commerce, logistics, and multi-market communication.

Our Approach

Plus972 partnered with Piranesi to internationalize the brand’s presence through an integrated approach combining design, digital strategy, and e-commerce expertise:

Global Brand Activation: Developed a cohesive visual and verbal identity for Piranesi that communicates heritage, luxury, and craftsmanship to international audiences.
Design Consulting: Refined product presentation and storytelling to appeal to global consumers, highlighting the brand’s unique artisanal value.

E-Commerce Strategy & Launch: Built a scalable online store optimized for international sales, including multi-currency, localized shipping, and intuitive user experiences for global customers.

Content & Experience Localization: Created digital assets and product storytelling that resonate across cultural contexts, ensuring the brand communicates luxury and authenticity worldwid