Building Bridges Between Italy and the U.S. Business Ecosystem

VISIT WEBSITE

Client

Italians in New York

Industry

Lifestyle
Technology
Corporate

Market

North America

Services

Brand Strategy & Activation
Design & Creative
International Growth Marketing
E-Commerce

About Italians in New York

Italians in New York is a digital platform dedicated to mapping and connecting the network of Italian-owned businesses, entrepreneurs, and institutions across New York City.
From luxury fashion and finance to hospitality, education, and real estate, the platform highlights the depth and diversity of Italian excellence thriving in one of the world’s most dynamic markets.

More than a directory, Italians in New York is a bridge—created to foster collaboration, visibility, and growth opportunities between Italy and the United States.

The challenge

Italy’s business footprint in New York is vast but fragmented—spanning hundreds of independent companies and professionals across sectors. Yet there was no unified digital presence that could represent this ecosystem, facilitate connections, or celebrate its collective impact.

The founders envisioned a platform that could serve as both a networking hub and a strategic gateway—helping Italian entrepreneurs, investors, and institutions navigate the U.S. market and showcase their expertise to a global audience.

Plus972 was selected to design and build the platform from the ground up—creating a strong brand identity, intuitive user experience, and scalable digital foundation for international growth.

our approach

Brand Identity & Positioning

Plus972 developed a refined visual identity and logo that balances Italian sophistication with New York’s contemporary energy. The brand captures a duality—heritage meets innovation—reflecting the essence of Italian entrepreneurship in a global city.

The brand positioning and tone of voice were crafted to appeal to business leaders, investors, and cultural institutions alike, aligning with keywords and narratives tied to internationalization, Italian excellence, and transatlantic business growth.

Website Design & Development

We designed and developed a comprehensive digital platform showcasing Italian-owned businesses across multiple industries, from travel and finance to real estate, hospitality, and creative services. The site integrates: A searchable business directory with advanced filters by sector and professional category; Individual company profiles highlighting founders, leadership, and contact information; Responsive, multilingual architecture optimized for both U.S. and European audiences. The UX design emphasizes clarity and discoverability—making it easy for users to explore businesses, connect with peers, and uncover collaboration opportunities.

SEO & Digital Strategy

To ensure visibility and long-term discoverability, Plus972 implemented an SEO-driven content architecture focused on high-impact keywords such as “Italian businesses in New York,” “Italy–U.S. trade,” “Italian entrepreneurs in NYC,” and “international business development platform.” Metadata optimization, structured content tagging, and a clear industry taxonomy enable scalable indexing and higher search performance, laying the foundation for ongoing content growth and partnership integration.

The impact

Italians in New York now stands as the first digital hub dedicated to Italian entrepreneurship in New York City—connecting hundreds of businesses and professionals under one cohesive identity.
Key outcomes include: Unified Brand Presence: A consistent identity and digital home for Italian excellence in New York; scalable Digital Ecosystem: A dynamic platform designed to expand with new sectors, members, and partnerships; enhanced Global Visibility: Optimized SEO performance and discoverability across U.S. and international audiences.

A Platform for Global Connection

Through Italians in New York, Plus972 helped turn a concept into a living ecosystem—one that embodies collaboration, culture, and commerce between Italy and the United States.
By bridging strategy, design, and technology, we built more than a website—we built a digital infrastructure for international growth.