Exit Book

A GUIDE TO UNDERSTANDING
THE ISRAELI ENTREPRENEURIAL
SPIRIT

CLIENT
  • Exit Book
INDUSTRY
  • Community
SERVICES
  • Brand Strategy & Activation

The book “Exit” contains the main insights, mistakes and lessons from the journey of Naftali Bennett, a founder and CEO of a successful Israeli startup company.

There are many publications on Israel’s miracle as an emerging innovation ecosystem, dubbed as “Startup Nation.” This book contains not only invaluable tips and advisory for business, entrepreneurship and leadership, but also allows the reader to explore the way many Israeli tech founders think and operate. We at Plus972 decided to publish this English version of the “Exit” book in order to help young entrepreneurs gain value and insights, help non-Israelis understand the Israeli mindset better, and help Israelis who work with people all over the world better communicate our culture, in order to do better business together.

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Screen Engine/ASI

  • Design & Creative

Woojer

  • Brand Strategy & Activation
  • Design & Creative
  • E-Commerce

Birthstone

  • Brand Strategy & Activation
  • Design & Creative
  • E-Commerce

Cerqular

  • Brand Strategy & Activation
  • Design & Creative
  • E-Commerce

Riviera Towel Co.

  • Design & Creative
  • E-Commerce