Inspiring Hope  Through Education

VISIT WEBSITE

Client

AMIT Children

Industry

Corporate

Market

North America

Services

Brand Strategy & Activation
Design & Creative
International Growth Marketing
E-Commerce

ABOUT AMIT CHILDREN

AMIT Children is a leading nonprofit organization committed to empowering Israel’s youth through innovative education and community programs. By providing academic excellence and emotional support, AMIT equips students with the tools they need to succeed and contribute to a brighter future. Serving a global donor community, AMIT continues to bridge compassion and action through purpose-driven storytelling.

The Opportunity & Challenge

AMIT Children sought a comprehensive campaign to elevate its brand presence and deepen donor engagement across both digital and traditional channels. The challenge was to unify diverse communication materials under a cohesive, emotionally resonant visual identity; develop a modern design system that reflects AMIT’s warmth, integrity, and mission-driven values; and create adaptable assets for print, digital, and social platforms to effectively reach and inspire a global audience.

Our Approach

Plus972 partnered with AMIT Children to create a unified campaign ecosystem that amplifies impact through strategy, storytelling, and design. The collaboration defined a clear brand narrative centered on empowerment, education, and community transformation; developed a bold yet compassionate visual identity that evokes trust, optimism, and generosity; and produced cohesive assets across print, digital, and social channels to ensure consistency and emotional resonance. Digital engagement was further strengthened through responsive layouts and targeted messaging designed to inspire action from a global community of supporters.

the impact

The new campaign reenergized AMIT’s communications and donor engagement across platforms by delivering a unified brand experience that ensured consistency across digital, print, and social channels. Through elevated emotional storytelling, the campaign deepened donor connection and participation, while expanding AMIT’s visibility and resonance with international audiences.

Empowering Education, Amplifying Impact

Through strategic storytelling and design, Plus972 helped AMIT Children bring its mission to life, bridging purpose and creativity  to build a stronger global community of supporters. The result:  a unified, impactful campaign that turns hope into action.