A team of global footprint

Reuben is the Founder & CEO of Plus972, a fully-integrated boutique branding and marketing agency, headquartered in New York City with a global presence across North America, Europe, and Asia. He has an entrepreneurial spirit and a progressive philosophy focused on integration, collaboration, and crafting custom solutions for client’s needs, which he has integrated into the Plus972 mission.

Assaf helps companies grow with strategic advisory, storytelling, marketing planning and execution, business development, pitch practice, and more. Assaf is devoted to connect people to Israel's startup culture, and is a known speaker on this topic.

Holly works collaboratively with the Plus972 team to strategize and develop long-term plans that usher in new levels of productivity and success for the agency. As an educator and an expat, Holly welcomes a challenge and is accustomed to developing innovative solutions to any issue that might crop up.

Isabelle uses her craft for storytelling and her keen eye for detail to build strategic client relationships that facilitate the growth of each client's unique brand voice. Isabelle thrives at the junction of creativity and personal connection — she is happiest when clients are content, projects are in order, and she has time for the growing collection of books on her desk.

Serhii is an accomplished Project Manager with a strong academic foundation in Business Management. With seven years of hands-on experience in the field, Serhii brings a wealth of knowledge and expertise to every project undertaken. Motivated by a passion for efficient project execution and a keen eye for detail, Serhii has consistently delivered outstanding results throughout his career.

Aniket Lotake is a passionate and diligent UX/UI and Visual Designer who creates usable, equitable, enjoyable, and useful products for users through innovative problem-solving and collaborative planning. Aniket always seeks to learn new techniques, different approaches and to grow continuously to provide innovative solutions to the success of the agency.

Hamad is a veteran system architect who has worked with wide range of public and private organizations. His experience ranges from building enterprise-grade applications to consumer-centric platforms serving millions of users.

Kateryna has extensive experience in translating business needs into actionable plans, managing stakeholders, and delivering high-quality products in complex environments while enhancing user experience.

Andrei’s strongest suit is translating business KPI’s into brand visual narratives. Communicating and painting a brands individuality? A mere formality... Adding strokes of personality? His specialty!

Michele is a half-Ecuadorian, half-Swiss designer & project manager. With an architectural background and an emphasis on storytelling, she strives to deliver creative solutions and meaningful experiences.

Conchita, with 3 years of experience in finance, specializes in portfolio management and data analysis. In addition to her dedication to optimizing accounting workflows at Plus972, she advocates for equality through her passion for reading and feminism.

Vanessa is a Ukrainian designer who helps to understand how a brand can express itself through visual communication and identity. She finds great joy in the investigative journey of understanding a brand's core and the creative process of ideation. She has a multifaceted experience in graphic design and can find a strategic solution for any type of design challenge

I am a visual storyteller and producer passionate about turning ideas into marketable visual stories.
I have worked for companies such as The Wall Street Journal and Lionsgate, where I learned production management, video editing, and how to be a team player. I have also directed multiple short narrative and documentary films that have premiered at The Big Apple Film Festival (2021, 2023) and Soho International Film Festival (2023) in New York.