This American-Israeli startup is a pioneer in the field of haptic technology, with a fundamental patent portfolio and products that deliver high fidelity tactile sensation that reproduces the rich emotion of sound. With their expertise in understanding the intertwined relationship between sound, vision, emotion, and immersion, the Woojer team has a proven track record of bringing disruptive products to market and is backed by influential industry leaders.
Growing from an early-stage startup to an established company is an exciting transition, but not one without challenges. This is also true in the case of Woojer. As part of their fast growth, Woojer felt the need to align and unify their branding, marketing, and visual language into one cohesive voice. By that, Woojer wanted to conquer and establish its position as providers of quality and luxurious high-end products and experience for gamers, musicians, and multimedia experience lovers of all kinds. This is where the Plus972 team came into action.
Our team produced an entirely new brand book for Woojer, in order to help them focus their visual identity, colors, tone, typography, and language. We also helped Woojer by auditing their website, and with web design recommendations towards their next website, as well as social media strategies, all by taking into account their future company business and marketing strategic goals.
Our work helped Woojer preserve their presence in their disruptive characteristics and startup DNA, while also communicating with a more mature tone, which projects the fact that they have transformed into an established company with state-of-the-art quality products, whose reputation speaks for itself. Following our project and after Woojer’s new website launch, they were successful in further expanding world-wide, even through the COVID-19 crisis, and in conquering and establishing their status as the world-leader in their field.
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