Defining The Brand’s Message
Solo Rugs approached Plus972 with the challenge of coherently brand a variety of products that represent different stories, individuality, country of origins, and different value propositions. More than that, the challenge includes appealing those diverse products to large distribution channels and individual clients at the same time and presenting an “American story” by staying true to their roots and values.
Laying The Foundation
Our team helped in many aspects, from brand development, storytelling, and content creation to visual content management, POS graphics, packaging design, signage production, and direct mailing, as well as online campaigns, website conversion optimizations, and beyond. We also developed marketing strategies and materials geared towards showing their retail partners that they are here to sustain them, rather than compete, thus generating trust and loyalty in their network. In addition, we developed a transparent sourcing strategy that enhanced good business practices.