Solo Rugs is a manufacturer and wholesaler of artisan, handmade rugs from around the world, providing a unique selection with a wide array of designs, styles, and sizes all in one place. With 50 years of experience in the rug industry, Solo Rugs use traditional techniques and sustainable methods to make authentic hand-knotted rugs more accessible than ever through e-commerce and a network of design vendors.
Our team helped in many aspects, from brand development, storytelling, and content creation to visual content management, POS graphics, packaging design, signage production, and direct mailing, as well as online campaigns, website conversion optimizations, and beyond. We also developed marketing strategies and materials geared towards showing their retail partners that they are here to sustain them, rather than compete, thus generating trust and loyalty in their network. In addition, we developed a transparent sourcing strategy that enhanced good business practices.
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