Launching a Premium Global
E-Commerce Platform
VISIT WEBSITE
Client
Rugs of China
Industry
- Lifestyle
Services
- E-Commerce
About RUGS of china
The Rugs of China collection by RachtianGallery celebrates the artistry and heritage of antique Chinese carpets. Sourced worldwide through a family tradition of expertise, our rugs combine historical significance with timeless design. While much of the collection is in Europe, select pieces ship internationally, and visitors are welcome to explore our galleries in Italy or New York City.
The challenge
Rugs of China aimed to expand beyond local markets and establish itself as a global destination for premium handcrafted rugs. To do so, the brand required a modern e-commerce platform capable of showcasing a rich product catalog while supporting international customers, currencies, and shipping needs. By translating its craftsmanship and heritage into a digital-first environment, the platform delivers a premium and trustworthy luxury experience. Integrated marketing touchpoints maintain alignment between online and offline brand interactions, while a scalable front-end and platform architecture supports ongoing growth, new product launches, and future marketing initiatives.
our approach
Plus972 delivered a comprehensive solution that combined Shopify development, front-end design, and marketing support to introduce Rugs of China to global audiences.
E-Commerce & Front-End Development
A full-featured Shopify store was developed, featuring a comprehensive product catalog, multi-currency support, and integrated payment options tailored for international buyers. The user-centered front-end design emphasizes the textures, craftsmanship, and intricate details of each rug, while conversion-driven UX enhancements optimize product browsing, filtering, and checkout flows to increase customer engagement and reduce friction.
Marketing Support for Global Reach
Digital marketing foundations were established through SEO-friendly page structures, metadata, and content frameworks to enhance discoverability across international markets. Offline marketing integration provided brand-aligned design and collateral support, ensuring consistency between in-store, event, and online touchpoints. Together, these efforts created a unified brand experience, maintaining visual and messaging continuity across all channels and reinforcing Rugs of China’s identity as a premium global brand.
The impact
The new e-commerce platform empowered Rugs of China to elevate its brand and expand internationally: the Shopify platform enables customers around the world to explore and purchase premium rugs with ease. A cohesive digital and offline presence communicates quality, craftsmanship, and international sophistication. The platform’s structure supports new product collections, marketing initiatives, and expansion into additional global markets.
End-to-End Solutions for a Seamless Luxury Experience
Through a blend of strategic e-commerce development, front-end design, and multi-channel marketing support, Plus972 helped Rugs of China position itself as a leading international destination for luxury rugs.
Our impact
+20
Expanded customer base across countries
+15
Featured in international press and worn by celebrities in the US, Europe & Asia
+10
Awards in branding and digital excellence
-
Palm Beach
Launch showcase & luxury brand activation
-
New York City
Atelier location & strong NYFW presence
-
Global Presence
Celebrity styling at major red carpet events
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