Dual-Sided U.S. Market Expansion

Client

Codutti

Industry

Corporate

Market

Global

Services

Business Strategy & Consulting

Contemporary aesthetics, timeless style and comfort

The Plus972 collection, born from the collaboration between the New York studio Plus972 and Codutti, represents the perfect blend of contemporary elegance and comfort.

Designed to provide a sense of relaxation and well-being, with a refined and sophisticated look, this collection is ideal for furnishing contemporary and luxurious spaces such as lounges, waiting areas, suites, or common areas. The perfect combination of contemporary aesthetics, timeless style, and comfort.

The Challenge

As a well-established Italian furniture brand, Codutti sought to expand into the highly competitive U.S. commercial design market. The challenge was twofold: navigating the complexities of American distribution and sales channels while also reshaping brand positioning to resonate with U.S. architects, designers, and real estate stakeholders. Codutti needed not just a distributor or a marketing agency—but a partner capable of bridging operations and strategy for long-term success.

hybrid partnership model

Strategic & Marketing Support

Plus972’s Agency adapted and shaped Codutti’s European sales model for the U.S. business landscape, while creating curated messaging and pitch strategies to strengthen outreach. Leveraging our own channels with co-branded content, product features and partner highlights we amplified the project’s social media.

To address these needs, Plus972 built a hybrid partnership model that integrates distribution, sales, and strategic marketing. This dual-sided engagement combines the strengths of Plus972 Imports and Plus972 (Agency).

Driving Distribution & Sales

Plus972 Imports focuses on sales execution, while fulfilling the project throughout it’s path. Connecting with clients with representing Codutti and introducing it into key design pipelines and real estate networks.

Strategic & Marketing Support

The Impact

This integrated model has positioned Codutti for sustainable growth in the U.S. commercial design sector. By uniting operational execution with strategic storytelling, Plus972 has created a strong foundation for Codutti’s visibility, credibility, and long-term success in a competitive market. The brand is now actively embedded in U.S. design networks, expanding its reach and influence while maintaining the craftsmanship and identity that define Codutti’s Italian heritage.

Building a Scalable U.S. Presence

The dual engagement allows Codutti to remain authentic to its European roots while adapting to the demands of the American marketplace. From distribution logistics to audience education, every touchpoint is coordinated to ensure consistency, efficiency, and impact.