Empowering Communities Through Education and Innovation

VISIT WEBSITE

Client

Assur Foundation

Industry

Philanthropy & Education

Market

Global

Services

Email Marketing
(Web & Airtable CRM)
Website Design & Development
Event Branding
Print & Digital Collateral
Visual Identity
Brand Strategy
Social Media

About The assur foundation

The Assur Foundation is dedicated to advancing education, innovation, and social impact initiatives that transcend borders.  As the Foundation expanded its footprint across multiple countries, it needed a cohesive brand ecosystem capable of reflecting both its cultural depth and global mission.

Plus972 partnered with Assur Foundation to evolve its visual and digital presence—translating its values of excellence, progress,  and collaboration into a modern, internationally scalable identity.

the challenge

As Assur Foundation expanded globally, a unified brand became essential to support its growing initiatives and partnerships. We created a flexible visual identity suited  for diverse cultural contexts, along with high-end communications that convey credibility and prestige. Scalable design systems and digital touchpoints enabled consistent storytelling, while a modernized website  and CRM supported engagement with a broad network  of stakeholders – without compromising authenticity.

Our approach

At Plus972, we collaborated closely with the Assur Foundation team to build a brand and communication framework that celebrates impact through sophistication and global relevance.

Defining a Timeless Brand Identity

We established comprehensive brand guidelines to ensure visual and verbal consistency across all platforms. The refined identity – anchored by clean typography, balanced layouts,  and a dignified color palette – reflects Assur’s values of integrity, excellence, and unity.

Celebrating Excellence  on a Global Stage

The Azmat Assur Award has become a hallmark of recognition, uniting leaders and changemakers under one vision of progress. Plus972’s creative direction ensures that every aspect of the experience – from the printed plaques to the digital invitations – embodies the Foundation’s spirit of honor, integrity, and impact.

Elevating Signature Events

We led the creative direction and production for all Azmat Assur Award events in 2024 and 2025, a flagship celebration of excellence and service. From concept to execution, Plus972 managed every visual and experiential touchpoint – event branding and signage, on-site materials comprehending agendas and plaques, and digital communications including email invites and promotional graphics. Every detail was crafted to convey prestige and foster meaningful connections among an international audience of honorees, leaders, and partners.

Designing for  Digital Growth

Plus972 partnered with the Assur Foundation to redesign its website, creating a dynamic, multilingual platform that reflects the organization’s expanding global presence. Key enhancements include a responsive, accessible design that highlights initiatives and resources for a diverse audience, and a custom Airtable CRM integration to manage donations, grant applications, and analytics – streamlining workflows, improving donor relations, and increasing visibility into impact. Together, these innovations form a scalable digital ecosystem that supports Assur’s growth while advancing its mission to empower communities through accessible resources, impactful programs, and transparent engagement.

Crafting Elegant Print  & Digital Assets

Our creative team designed a comprehensive suite  of branded materials that reflect the Foundation’s prestige  and professionalism, including refined minimalist business cards, envelopes, and stationery; elegantly structured brochures and booklets that showcase initiatives and achievements; and LinkedIn templates and posts optimized for global engagement and thought leadership visibility.

the impact

Our long-term partnership with Assur Foundation has strengthened its global visibility and unified its identity across all channels. From physical experiences to digital platforms, Plus972 provided the creative and strategic foundation for a brand that operates seamlessly across borders - resulting in a modern, globally resonant identity aligned with the Foundation’s mission, cohesive premium materials that enhance credibility with international stakeholders, and a scalable digital ecosystem, including web and CRM infrastructure, built to support continued growth, events, and partnerships worldwide.

A Foundation  for the Future

As the Assur Foundation continues to expand its influence, Plus972 remains a key partner in shaping its brand evolution. Together, we’re building a consistent, scalable, and internationally recognized identity that amplifies the Foundation’s mission to inspire, educate, and empower across the world.