AMIT is the #1 educational network in Israel providing innovative Jewish values-based education to more than 44'000 children. Plus972 was hired for the strategy of the End of Year campaign that increased the number of donors and amount of donations from the previous year.

Our agency was responsible for the design and production of the direct mail campaign, social media posts and advertisements, and e-mail marketing templates. Our team also designed and developed the campaign's donation landing page on WordPress.