Mapping Israeli Innovation in New York
Client
97212 Ventures
Industry
- Venture Capital
- Startup Ecosystem
Services
- Ecosystem Development
- Research & Data Visualization
- Strategy & Marketing
the Nyc-israeli startup landscape 2025a
97212 Ventures wanted to capture and communicate the full scope of Israeli-founded startups in New York—a rapidly evolving, multi-layered ecosystem spanning industries from Cybersecurity and FinTech to Life Sciences and PropTech.
The Challenge
The challenge was inherently dual-layered: integrating complex data by mapping hundreds of startups—including stealth companies and unicorns—across sources like Crunchbase, PitchBook, Startup Nation Central, Tracxn, and news outlets, while ensuring accuracy and consistency; and crafting a strategic narrative that not only highlighted the ecosystem’s significance but also positioned 97212 Ventures as a key connector for Israeli founders entering NYC. The project demanded rigorous research and a creative translation of insights into a bold, NYC-inspired visual framework.
our approach
Plus972 delivered a hybrid solution integrating research, data visualization, and strategic storytelling to ensure the report served as both a resource and a showcase for stakeholders.
Strategic Positioning & Marketing
The investor-facing narrative positioned 97212 Ventures as a vital bridge between Israeli founders and New York City’s investors, enterprises, and strategic partners. Through integrated storytelling that blended quantitative charts, sector breakdowns, and qualitative insights, the report effectively communicated the dynamics of the local ecosystem. It also served as an educational tool, highlighting New York City as a strategic destination for Israeli founders by showcasing its unique access to global customers, capital, and talent.
Plus972 delivered a hybrid solution integrating research, data visualization, and strategic storytelling to ensure the report served as both a resource and a showcase for stakeholders.
Research & Data Visualization
The project involved comprehensive landscape mapping of 558 Israeli-founded startups across 12 sectors, spotlighting stealth companies, unicorns, and AI-driven ventures; analyzing funding and founder insights by tracking $27.7B in capital raised, female founder representation, and stage distribution to surface key trends; and creating an NYC-inspired visual design using a “subway map” motif to intuitively convey sector interconnections and the ecosystem’s density in a bold, engaging format.
Strategic Positioning & Marketing
The investor-facing narrative positioned 97212 Ventures as a vital bridge between Israeli founders and New York City’s investors, enterprises, and strategic partners. Through integrated storytelling that blended quantitative charts, sector breakdowns, and qualitative insights, the report effectively communicated the dynamics of the local ecosystem. It also served as an educational tool, highlighting New York City as a strategic destination for Israeli founders by showcasing its unique access to global customers, capital, and talent.
The Impact
The landscape map and report positioned 97212 Ventures as the authoritative lens on Israeli innovation in New York, offering a data-driven overview of sector distribution, funding patterns, and ecosystem trends. It served as a strategic tool for investors, founders, and ecosystem builders to better understand market opportunities and navigate the local startup landscape. Additionally, the report functioned as a platform for visibility, reinforcing 97212 Ventures’ reputation as a key connector and trusted partner for Israeli startups expanding into the U.S. market.
The landscape map and report positioned 97212 Ventures as the authoritative lens on Israeli innovation in New York, offering a data-driven overview of sector distribution, funding patterns, and ecosystem trends. It served as a strategic tool for investors, founders, and ecosystem builders to better understand market opportunities and navigate the local startup landscape. Additionally, the report functioned as a platform for visibility, reinforcing 97212 Ventures’ reputation as a key connector and trusted partner for Israeli startups expanding into the U.S. market.
Building a Scalable Knowledge Platform
The dual-layered approach ensures that 97212 Ventures can continuously update, analyze, and communicate ecosystem trends. By merging rigorous research with visual storytelling, the report scales with the evolving Israeli–NYC startup ecosystem, supporting long-term strategic decision-making.
Our impact
+20
Expanded customer base across countries
+15
Featured in international press and worn by celebrities in the US, Europe & Asia
+10
Awards in branding and digital excellence
-
Palm Beach
Launch showcase & luxury brand activation
-
New York City
Atelier location & strong NYFW presence
-
Global Presence
Celebrity styling at major red carpet events
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