At Plus972, we believe that responsible business is embedded in how we think, work, and create. As an international marketing agency, our environmental and social impact is primarily driven by our decisions, partnerships, and values rather than physical production. The statement below outlines our approach to Environmental, Social, and Governance responsibility.
Environmental Responsibility
Plus972 operates as a service-based business. We do not manufacture products or generate industrial waste as part of our core operations. That said, we recognize our responsibility to minimize our environmental footprint wherever possible.
- Responsible Print Production: When print materials are required, we prioritize the use of FSC-certified paper (or equivalent sustainable paper standards) whenever applicable and feasible.
- Thoughtful Production Choices: We work with vendors and partners who demonstrate responsible environmental practices and aim to reduce unnecessary print, materials, and waste.
- Digital-First Approach: We favor digital solutions and assets where appropriate to reduce material consumption and environmental impact.
- Continuous Awareness: As sustainability standards and best practices evolve, we aim to reassess and improve our choices accordingly.
Social Responsibility
Our work is rooted in human insight, cultural understanding, and collaboration across borders. We view social responsibility as fundamental to how we build teams, partnerships, and client relationships.
- Inclusive Collaboration: We work with diverse clients, partners, and talent across geographies, cultures, and perspectives.
- Respectful Work Environment: We strive to foster a professional environment based on respect, fairness, and mutual accountability.
- Ethical Storytelling: As a company shaping narratives and brands, we are mindful of the messages we help bring into the world and aim to support work that reflects integrity, responsibility, and positive impact.
- Client Alignment: We seek partnerships with organizations whose values align with responsible and ethical business practices.
Governance & Business Ethics
Plus972 is committed to operating with transparency, accountability, and integrity in all aspects of our business.
- Ethical Business Conduct: We adhere to honest, fair, and lawful business practices across all markets we operate in.
- Responsible Partnerships: We collaborate with suppliers, contractors, and partners who meet professional and ethical standards.
- Data & Confidentiality: We respect client confidentiality and handle data responsibly and securely.
- Ongoing Accountability: ESG is an evolving practice, and we view this statement as a living framework that will adapt as our business and responsibilities grow.
We are committed to continuing to make thoughtful, responsible decisions that reflect our values and the expectations of our clients, partners, and community.