Reimagining
Luxury Jewelry

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Client

LeVian

Industry

Lifestyle

Market

North America

Services

Design & Creative
E-Commerce

About Le Vian

Le Vian is an internationally celebrated fine jeweler with a storied heritage tied to royal jewels and modern luxury. Known for adorning celebrities on the Red Carpet and offering exquisite collections to clients worldwide, Le Vian combines historic craftsmanship with contemporary style.

As the brand sought to elevate its digital presence and streamline global engagement, it needed a cohesive creative approach to showcase its legacy while scaling internationally.

the challenge

Le Vian’s digital ecosystem needed to reflect the prestige of a global luxury brand while balancing heritage with modern appeal. Key challenges included showcasing its rich legacy alongside trend-setting designs, scaling internationally with culturally resonant campaigns, maintaining consistent branding across all channels, and enabling complex  e-commerce and marketing journeys without diminishing the brand’s luxurious image.

THE IMPACT

Le Vian’s digital transformation positioned the brand as a globally sophisticated luxury jeweler, with marketing campaigns and digital assets that engage audiences across geographies while preserving its prestige. The streamlined e-commerce experience simplifies user journeys for international buyers, and a scalable global framework ensures that future campaigns, product launches, and regional activations can be executed seamlessly without compromising the brand’s identity.

our approach

Plus972 partnered with Le Vian to craft a unified global digital presence that reflected the brand’s luxury and international appeal. This involved designing adaptable creative assets –  like email templates and online ads – that balanced storytelling with clarity, streamlining e-commerce and UX through intuitive wireframes, and enhancing digital touchpoints for a premium global experience. Plus972 also integrated marketing and strategy to deliver performance-driven international campaigns, ensuring all assets worked seamlessly within a scalable, cohesive ecosystem.

THE IMPACT

Elegance, luxury and international presence

Our work reimagined Le Vian’s digital identity, elevating its historic craftsmanship through a contemporary lens of luxury. By blending high-end aesthetics with scalable systems, Le Vian now reaches and resonates with a global audience. Every digital touchpoint - from email templates to wireframes to online ads - contributes to a cohesive ecosystem that reinforces the brand’s prestige and supports its international growth.