Just like it sounds, the sales funnel is similar to a normal funnel. Imagine a funnel that’s wide at the top, and then you pour water in. As the water flows through the funnel, it gets narrower and narrower—that means that there’s less and less water in the funnel as it moves towards the bottom.…

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Once you have a list of leads for your business, the next question becomes: How do you convert them from leads into customers? A lead has already expressed interest in whatever your business is offering, whether it’s a product or a service. By becoming a lead, it’s clear that they’ve already begun the process of…

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