To understand what type of leads you need, you first need to know what a lead is. In the simplest terms, a lead is someone who expresses interest in what you’re selling. There are a lot of different ways you can collect leads—and the ways that you collect them often depend on your business. You…

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When approaching branding and logos for real estate, you must begin the same way you begin all of our branding projects. Following a particular structure and process is vital to ensure that branding delivers the best results for clients. Logos and branding should all start with a client brief. That allows you to ask all…

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Approaching websites for real estate is completely different than for other types of business. To make a real estate site stand out, it’s about a combination of amazing photography and a dynamic experience. For any type of real estate, photography is what really brings the space to life online. Besides showcasing the building itself, you…

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For every business, no matter their niche or industry, logo design is extremely important. A brand’s logo is the face or identity of their company. It’s what makes people instantly recognize your brand, and they associate it directly with you and your product. The logo is the way you make your brand and product visible,…

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When you’re writing copy for real estate projects, the most important step is to understand the building. You must ask things like when was it built, what are its unique features, and what is the overall aesthetic? To develop copy, you need to have the answers to these questions. Then, you need to understand the…

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