What is bounce rate and why does it matter?

When someone arrives on your website—whether from an ad, email or a Google search— if they don’t interact with anything on the web page and leave the site, that means they “bounced.” The more people that bounce from your website, the higher your bounce rate. For every site, the goal is to have a low…

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How does content marketing help you sell?

Content marketing isn’t just about writing blog posts—it’s more like a science. Well-crafted content can strategically and methodically move your customers through the sales funnel. When customers first learn about your brand, they will have certain questions. As they move through the sales funnel from stage to stage, their questions will shift and change. When…

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What can WordPress do for my business?

Of all the websites online, 33 percent use WordPress—and for good reasons. It’s open-source and gives designers and engineers more control of what they build so they can ensure the site reflects a brand’s values. WordPress is also scalable for any business. As a company grows, you can add, remove, or update any pages on…

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What makes eCommerce branding successful?

Branding isn’t about just what a brand looks like—that is only one piece of the puzzle. The best branding ties together visual elements—like a logo, fonts, and colors—but also gives a brand an attitude or feeling. You should make people emotionally connect. Elements like a brand’s tone of voice and visual identity make a lasting…

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How do you approach copywriting for real estate?

When you’re writing copy for real estate projects, the most important step is to understand the building. You must ask things like when was it built, what are its unique features, and what is the overall aesthetic? To develop copy, you need to have the answers to these questions. Then, you need to understand the…

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What’s the best way to nurture your leads?

Once you have a list of leads for your business, the next question becomes: How do you convert them from leads into customers? A lead has already expressed interest in whatever your business is offering, whether it’s a product or a service. By becoming a lead, it’s clear that they’ve already begun the process of…

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How do you define brand voice?

If brands were people, a brand’s voice is the words they use, the way they speak, and their tone. Just like people, every brand has a unique personality. When you begin to develop tone of voice, it’s important to think through every aspect. Vocabulary, tone, and style all impact how customers perceive your brand. By…

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How do you approach strategy differently for different brands?

No matter what your brand is or what you’re selling, the number one rule when it comes to strategy and positioning is to always understand your customer. You need to know who you are going after, who you are targeting, and what their interests are. But the biggest question you need to answer is: What…

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Do you need multiple websites for different countries?

In today’s online ecosystem, it’s not necessary to make customized websites for different countries. Even though brands may want to create specialized experiences for different regions, it’s become easier than ever with new technology. With geo-targeting tools, websites can be customized based on the visitors’ location. Using geographic information—like their continent, country, or city, for…

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How are marketing agencies evolving in today’s market?

In today’s competitive landscape, it’s becoming harder and harder for brands to stand out. In pursuit of making a distinct name for themselves, brands want to own their creative branding and execution—which means that they’re relying less on marketing agencies to do these things for them. Websites, social media accounts, logos, and other branding materials…

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