Experience has become a buzz word—we hear more and more about different “experiences” every day. Today, we don’t want to just use our smartphone. We want to have a great experience while we’re doing it. We don’t want to go to a festival for the music. Even going to the movies isn’t like it used…

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To set yourself apart, you first have to understand what the baseline is in your market. What is your competition doing? What are they doing well? Where could they improve? To really differentiate yourself, you need to strongly consider two important factors: technology and creativity. When evaluating technology, you need to decide how it’s going…

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Just like it sounds, the sales funnel is similar to a normal funnel. Imagine a funnel that’s wide at the top, and then you pour water in. As the water flows through the funnel, it gets narrower and narrower—that means that there’s less and less water in the funnel as it moves towards the bottom.…

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To understand what type of leads you need, you first need to know what a lead is. In the simplest terms, a lead is someone who expresses interest in what you’re selling. There are a lot of different ways you can collect leads—and the ways that you collect them often depend on your business. You…

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When it comes to companies in today’s day and age, they need to have a focus. They must carve a space for themselves in their market and create factors that differentiate themselves from the competition. While you should have a specific focus, one thing you should never do is target your products or services to…

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To create branding that brings a client’s vision to life, it’s important to ask the right questions. You need to have all of the right information about the brand or the product. What is it all about? What are they trying to get across? From there, it’s important to create mood boards to bring that…

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We live in a social world. We are bombarded with information from the moment we wake up and it continues on our commute, during the workday, and in the evening at home. With all of that information and all of the advertisements, it can be hard to differentiate between what’s real and what’s not. Is…

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The average user spends more than three hours a day on their smartphone. For the first time ever, we’ve started to see more and more web traffic coming from smartphones than computers. For a lot of our clients, mobile traffic makes up 50 to 70 percent of all visits.  The mobile experience is much different…

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What is brand identity? The first question to ask question is “What is a brand?” We need to be clear about what a brand is to be able to define it. A lot of people define a brand as tools or elements that create a consistent image. It’s the visible things—like logo, fonts, colors, and…

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