When it comes to companies in today’s day and age, they need to have a focus. They must carve a space for themselves in their market and create factors that differentiate themselves from the competition. While you should have a specific focus, one thing you should never do is target your products or services to…

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When approaching branding and logos for real estate, you must begin the same way you begin all of our branding projects. Following a particular structure and process is vital to ensure that branding delivers the best results for clients. Logos and branding should all start with a client brief. That allows you to ask all…

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The importance of the user experience is often underrated. UX design isn’t tangible like product design or web design. UX that’s done well is invisible. It should be so seamless that the user doesn’t even notice it. The role of a UX specialist is to take away the bad technology experiences, like not being able…

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For every business, no matter their niche or industry, logo design is extremely important. A brand’s logo is the face or identity of their company. It’s what makes people instantly recognize your brand, and they associate it directly with you and your product. The logo is the way you make your brand and product visible,…

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