To understand what type of leads you need, you first need to know what a lead is. In the simplest terms, a lead is someone who expresses interest in what you’re selling. There are a lot of different ways you can collect leads—and the ways that you collect them often depend on your business. You…

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The importance of the user experience is often underrated. UX design isn’t tangible like product design or web design. UX that’s done well is invisible. It should be so seamless that the user doesn’t even notice it. The role of a UX specialist is to take away the bad technology experiences, like not being able…

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When you first begin to think about your brand strategy, you should always start in the same place: with research. Research is one of the most critical steps to brand strategy. You need to understand every facet and detail of the market you are trying to break into. You need to understand the market, understand…

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Content marketing isn’t just about writing blog posts—it’s more like a science. Well-crafted content can strategically and methodically move your customers through the sales funnel. When customers first learn about your brand, they will have certain questions. As they move through the sales funnel from stage to stage, their questions will shift and change. When…

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Of all the websites online, 33 percent use WordPress—and for good reasons. It’s open-source and gives designers and engineers more control of what they build so they can ensure the site reflects a brand’s values. WordPress is also scalable for any business. As a company grows, you can add, remove, or update any pages on…

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For every business, no matter their niche or industry, logo design is extremely important. A brand’s logo is the face or identity of their company. It’s what makes people instantly recognize your brand, and they associate it directly with you and your product. The logo is the way you make your brand and product visible,…

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For eCommerce brands, copywriting is all about telling the story. You need a compelling voice, that will draw people in and separate your brand from the competitors. People want to feel connected to brands and to the products that they’re buying. It’s not just transactional—it’s also emotional.So when you’re first approaching writing copy, it’s important…

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When you’re writing copy for real estate projects, the most important step is to understand the building. You must ask things like when was it built, what are its unique features, and what is the overall aesthetic? To develop copy, you need to have the answers to these questions. Then, you need to understand the…

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Once you have a list of leads for your business, the next question becomes: How do you convert them from leads into customers? A lead has already expressed interest in whatever your business is offering, whether it’s a product or a service. By becoming a lead, it’s clear that they’ve already begun the process of…

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