Experience has become a buzz word—we hear more and more about different “experiences” every day. Today, we don’t want to just use our smartphone. We want to have a great experience while we’re doing it. We don’t want to go to a festival for the music. Even going to the movies isn’t like it used…

Read More

When approaching branding and logos for real estate, you must begin the same way you begin all of our branding projects. Following a particular structure and process is vital to ensure that branding delivers the best results for clients. Logos and branding should all start with a client brief. That allows you to ask all…

Read More

We only have one world, and at Plus 972 we strive to be conscious of the environment. The marketing industry is a major perpetrator of waste, and it’s our goal to change that—while still developing great marketing for our clients. For example, if we’re designing and developing a physical label for a brand’s products, we…

Read More

To create branding that brings a client’s vision to life, it’s important to ask the right questions. You need to have all of the right information about the brand or the product. What is it all about? What are they trying to get across? From there, it’s important to create mood boards to bring that…

Read More

When you first begin to think about your brand strategy, you should always start in the same place: with research. Research is one of the most critical steps to brand strategy. You need to understand every facet and detail of the market you are trying to break into. You need to understand the market, understand…

Read More

Branding isn’t about just what a brand looks like—that is only one piece of the puzzle. The best branding ties together visual elements—like a logo, fonts, and colors—but also gives a brand an attitude or feeling. You should make people emotionally connect. Elements like a brand’s tone of voice and visual identity make a lasting…

Read More

If brands were people, a brand’s voice is the words they use, the way they speak, and their tone. Just like people, every brand has a unique personality. When you begin to develop tone of voice, it’s important to think through every aspect. Vocabulary, tone, and style all impact how customers perceive your brand. By…

Read More

No matter what your brand is or what you’re selling, the number one rule when it comes to strategy and positioning is to always understand your customer. You need to know who you are going after, who you are targeting, and what their interests are. But the biggest question you need to answer is: What…

Read More