The average user spends more than three hours a day on their smartphone. For the first time ever, we’ve started to see more and more web traffic coming from smartphones than computers. For a lot of our clients, mobile traffic makes up 50 to 70 percent of all visits.
The mobile experience is much different than the desktop. Since over half of traffic is coming from smartphones, it means that we need to rethink how we approach design. Instead of building desktop-first, it’s about mobile first. That means optimizing for responsive sizing and a responsive experience.
On smartphones, users want quick results. They want to find what they’re looking for easily without having to click through screens or dig through text. By understanding their behavior, we can make sure to create a website that is optimized. It’s common to see businesses that don’t work this way—they haven’t begun to prioritize mobile users. And because of that, they could be losing hundreds of thousands of dollars in potential business.