ROOTONE

RootOne Strengthen Heritage
and Identity for Jewish Teens

CLIENT
  • ROOTONE
INDUSTRY
  • Community
SERVICES
  • Social Media
  • UI/UX Design
  • Web Development

Your Summer Adventure
In Israel Awaits WITH ROOTONE

THE CHALLENGE

RootOne is an innovative initiative focused on fostering connections between Jewish teens in North America and Israel. Through its programs, RootOne empowers young individuals to explore their Jewish identity, form lasting friendships, and develop a deep understanding of Israel’s culture, history, and modern society.

OUR APPROACH

We revitalized the RootOne brand by creating a modern and vibrant visual identity that reflects their mission of connecting Jewish teens with Israel. This included crafting cohesive branding materials, designing engaging digital assets for social media, and developing a user-friendly website.

100 k

Website traffic data

2.7 k+

Social media metrics

92 %

Awards received

THE IMPACT

Our work with RootOne drove remarkable results, enhancing their brand visibility and engagement. Through cohesive branding, a dynamic social media strategy, and an optimized website, we helped increase program awareness and application rates. The revitalized digital presence strengthened their connection with teens and families, effectively communicating RootOne’s mission of fostering meaningful ties to Israel. This comprehensive approach empowered RootOne to expand their reach and impact within the Jewish community.

Amplifying RootOne’s Mission Through Social Media

We created a vibrant and cohesive social media strategy for RootOne, reflecting their mission of connecting Jewish teens to Israel. The campaign featured visually engaging posts and stories showcasing travel opportunities, cultural experiences, and impactful moments.

Engaging Visual Storytelling for RootOne

This video was designed to inspire and inform teens and families about the transformative RootOne summer program in Israel. Using dynamic motion graphics and vibrant animations, it captures the essence of exploration, cultural connection, and adventure that awaits participants. The sleek design elements seamlessly highlight the program’s unique offering—a $3,000 subsidy to make this life-changing journey more accessible.

Seamless Digital Presence for RootOne

We designed and developed a responsive, user-friendly website that communicates RootOne’s mission and streamlines user engagement. The site highlights program details, eligibility, and the application process while integrating dynamic visuals and intuitive navigation. Optimized for mobile and desktop, it ensures a seamless experience for all users.

Enhancing Engagement Through Thoughtful DESIGN

The “News” page focuses on content organization and readability. It uses a clean, modern layout to highlight recent updates, blog posts, and announcements. The use of consistent typography and visually engaging imagery makes the information both inviting and digestible. Both pages employ responsive design, ensuring seamless navigation across devices, and they reflect RootOne’s commitment to fostering user engagement through thoughtful, mission-aligned design.

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