40SEAS

Innovation at the
intersection of fintech

VISIT WEBSITE

CLIENT

40SEAS

INDUSTRY

Technology

SERVICES

Branding
UI/UX Design
Web Development

B2B payments and cross-border trade financing into the digital era

THE CHALLENGE

We partnered with 40Seas to help them translate their innovative vision for SME trade financing into a modern, approachable brand and user-friendly platform. Their mission to simplify global trade finance with technology-driven solutions aligned with our expertise in creating impactful, user-centric designs.

OUR APPROACH

40Seas is a fintech platform that simplifies global trade finance for small and medium-sized enterprises (SMEs). Using AI, machine learning, and open banking, it provides tools for flexible payments, efficient credit decisions, and streamlined invoice management, helping SMEs address working capital challenges in cross-border trade.

100 k

Website traffic data

2.7 k+

Social media metrics

92 %

Awards received

THE IMPACT

Our work with 40Seas helped them create a modern brand identity and user-friendly platform that clearly communicates their innovative solutions for SME trade financing. The impact was significant, simplifying complex processes and improving user engagement, ultimately supporting 40Seas in better serving global audiences and advancing their mission to transform cross-border trade.

Innovative Branding for 40Seas

For 40Seas, we crafted a modern and cohesive brand identity tailored to their vision. This design integrates a custom iconography set and a versatile color palette, ensuring a professional and approachable aesthetic. The bespoke icons capture the dynamic nature of their services while maintaining simplicity and clarity. The color palette, ranging from vibrant blues to a refreshing aquamarine, conveys trust, innovation, and approachability.

Visual Storytelling for 40Seas

We created custom illustrations for 40Seas to bring their services to life, making complex concepts engaging and relatable. These visuals combine clean lines, modern shading, and vibrant hues to create a professional yet approachable feel. By using characters and contextual elements like invoices and digital interfaces, we highlighted seamless, user-centric interactions, while emphasizing the company’s innovative approach to addressing trade challenges and promoting flexible payment terms and sustainable solutions.

Intuitive Interface, Simplified Trade Finance

The UI/UX design of 40Seas’ website focuses on simplicity, functionality, and user-friendliness, making trade financing accessible to SMEs, importers, and exporters. Its clean layout ensures easy navigation, with clearly labeled sections for payment solutions, partner integrations, and resources. The use of consistent typography, modern iconography, and an intuitive structure provides a seamless experience across devices.

Tailored Information, Seamless Navigation

The platform employs workflow-centric designs that simplify operations for diverse stakeholders, making it accessible even for those with limited technical expertise. Consistent use of fonts, iconography, and structured layouts ensures that the user experience remains efficient and visually engaging. The website also emphasizes responsiveness and localization, accommodating global markets with features like multilingual support and regional hosting options.