Posts by Reuben
What are branded experiences?
Experience has become a buzz word—we hear more and more about different “experiences” every day. Today, we don’t want to just use our smartphone. We want to have a great experience while we’re doing it. We don’t want to go to a festival for the music. Even going to the movies isn’t like it used…
Read MoreWhat’s the best way to set your brand apart?
To set yourself apart, you first have to understand what the baseline is in your market. What is your competition doing? What are they doing well? Where could they improve? To really differentiate yourself, you need to strongly consider two important factors: technology and creativity. When evaluating technology, you need to decide how it’s going…
Read MoreWhat is the sales funnel, and why does it matter?
Just like it sounds, the sales funnel is similar to a normal funnel. Imagine a funnel that’s wide at the top, and then you pour water in. As the water flows through the funnel, it gets narrower and narrower—that means that there’s less and less water in the funnel as it moves towards the bottom.…
Read MoreLead quantity vs lead quality—What’s better?
To understand what type of leads you need, you first need to know what a lead is. In the simplest terms, a lead is someone who expresses interest in what you’re selling. There are a lot of different ways you can collect leads—and the ways that you collect them often depend on your business. You…
Read MoreWhat are the most important factors when developing a real estate brand?
Unlike when you’re trying to see a product online, a real estate purchase is a once-in-a-lifetime decision for many people. That means that the approach to marketing needs to be completely different. In a lot of ways, you need to think even bigger when it comes to branding and marketing for real estate. With real…
Read MoreHow do you approach design for international markets?
When it comes to companies in today’s day and age, they need to have a focus. They must carve a space for themselves in their market and create factors that differentiate themselves from the competition. While you should have a specific focus, one thing you should never do is target your products or services to…
Read MoreHow do you approach branding or logo design for real estate projects?
When approaching branding and logos for real estate, you must begin the same way you begin all of our branding projects. Following a particular structure and process is vital to ensure that branding delivers the best results for clients. Logos and branding should all start with a client brief. That allows you to ask all…
Read MoreHow do we deliver results with A/B Testing?
Understanding customers’ needs and how they’re using your website is a must. That will help you improve, and ultimately, drive sales. One way to understand what resonates more with your audience is to run A/B tests. A/B testing is about isolating, and testing, one variable on your webpage at a time. There are three high-level…
Read MoreHow do design and technology work together?
The importance of the user experience is often underrated. UX design isn’t tangible like product design or web design. UX that’s done well is invisible. It should be so seamless that the user doesn’t even notice it. The role of a UX specialist is to take away the bad technology experiences, like not being able…
Read MoreHow do you consciously bring branding to life in a greener way?
We only have one world, and at Plus 972 we strive to be conscious of the environment. The marketing industry is a major perpetrator of waste, and it’s our goal to change that—while still developing great marketing for our clients. For example, if we’re designing and developing a physical label for a brand’s products, we…
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